Lifestyle brand Tommy Hilfiger, which offers footwear for men, women and kids, has announced its fall ’15 global advertising campaign, TEAM HILFIGER. The company, which is celebrating its 30th anniversary, turns classic American football upside down in the spirited campaign.
TEAM HILFIGER will break worldwide on Aug. 3 with a multimedia program that includes print — including Vogue, ELLE, Vanity Fair and Glamour — as well as traditional display and social media.
The ads focus on the women’s collections, as the brand continues to prioritize the global growth of its women’s business, along with football players sporting Hilfiger uniforms.
“American football has always been one of my favorite sports, and for fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection,” said Tommy Hilfiger. “As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game-day fashion — from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.”
Photographed in Monterey Park, Calif., the campaign stars model Behati Prinsloo, who returns as brand ambassador for the second season. It also features a cast of characters from past campaigns, including Julia Halfstrom, RJ King and Miles McMillian, along with new additions Bruno Fabre, Nate Gill and Simon Nessman.