Los Angeles-based footwear brand Joy & Mario is known for summery espadrilles, but its latest offerings call attention to more than just fun in the sun. On July 15, the label will release two women’s footwear collections benefiting the World Wildlife Fund, a leading global conservation organization.
The first series of four shoes features black-and-white graphic prints depicting a panda, zebra, gorilla and tiger. Each look was selected to represent a different region and climate in the world.
The second collection of classic silhouettes is decorated with a leopard print in a range of colors.
All the shoes are outfitted with a special paw-print sole made from a jute-infused rubber, and will feature the WWF logo on the back tab. The espadrilles, priced at $80, will be available for sale online at Joyandmario.com and at select retailers nationwide that carry the brand.
As part of the collaboration, Joy & Mario has pledged $75,000 to support WWF’s efforts to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
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It’s a fitting partnership for the 3-year-old shoe label, which takes many of its design cues from nature. Creative Director Yuan Meng recently told FN she draws inspiration from her travels around the world, which spark her creativity. “While traveling, I can explore the skyscrapers in New York, the red mountains in Utah, the saguaro cactus in Arizona and the volcanoes in Hawaii,” Meng said. “[One time], the textures created by the Colorado River in the Antelope Canyon inspired me to include similar textures in my own designs.”
To check out the new Joy & Mario x WWF styles, click through the slideshow: