Stevie Madden is stepping into her dad’s shoes.
The 7-year-old daughter of designer Steve Madden has created a new collection of girls’ footwear exclusively for Target, which will launch in stores and online this Sunday. It marks the first time the mega-retailer has debuted a fashion collection for kids that is designed by a kid.
Priced from $22 to $37, the 30-style offering features a mix of fashion-forward flats, sneakers and boots, from western to biker looks. Available in tween sizes 13 to 6, each shoe is named with a social media hashtag such as #TEXTME, #PLAYDATE and #GIRLPOWER.
In an online video unveiling the new collection, Stevie takes girls behind the scenes of her photo shoot for the collection, as she models some of her favorite styles, including the #DRESSUP ballet flat.
“My favorite thing about these flats is the heart on the front,” she tells the camera, adding she loves to shop at Target. “When I go [there], I like getting clothes and candy.”
Looks like little Stevie’s already giving her dad a run for his money.