Florsheim Kids is taking it to the street.
The footwear brand has teamed up with Brooklyn, N.Y.-based children’s wear label Appaman on a special capsule of boys’ casual shoes for back-to-school.
This isn’t the first time the two brands have joined forces. The duo has partnered on several recent social media campaigns, the success of which inspired the shoe collaboration.
“We discussed how we could combine Appaman’s great concepts for boys’ apparel with a few styles of footwear that would uniquely bring their design aesthetic into shoes,” said Mark Kohlenberg, president of the children’s division at Weyco Group, which owns Florsheim. “Our designers worked closely with Appaman’s designers, and the results are amazing.”
Borrowing colors, materials and design details from Appaman’s edgy clothing looks, the three-style collection puts an urban spin on Florsheim’s classic silhouettes. The Varsity High Top Jr., in black leather with bold red laces, sports an embroidered “F” on the tongue, inspired by a varsity letterman jacket. A white outsole and red laces update Florsheim’s blue suede chukka style, the Quinlan Jr. And the Kennett Jr. saddle shoe features a lining printed with Appaman’s signature monkey motif.
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Available in sizes 10 to 6 and priced from $55 to $65, the Florsheim x Appaman collection will be available in July at retailers including Bloomingdale’s, Chasing Fireflies, Lester’s, Nordstrom.com and Amazon.com.