Kanye West Wears Adidas Ultra Boost For Billboard Awards Performance

Kanye West closed the show with a fiery — and somewhat silent — bang at Sunday night’s Billboard Music Awards.

West chose white-on-white Adidas Ultra Boost sneakers for his performance, which featured an extreme amount of censorship, pyrotechnics and fireworks.

The rapper opened his two-song set with a performance of “All Day” from his upcoming album, “Swish,” and was nearly muted when ABC censored more than a minute of the performance, causing some viewers to think that they were having cable trouble.

West ended his set with “Black Skinhead.”

Somewhat surprisingly, West did not wear his own design, the Adidas Yeezy 750 Boost sneakers, instead choosing a running shoe for his on-stage footwear.

He recently wore a similar style, sporting Adidas Energy Boost ESM sneakers while performing during game four, between the Cleveland Cavaliers and the Chicago Bulls, at the NBA Playoffs.

The Adidas Ultra Boost white-on-white colorway will be available online on June 1.

Adidas Ultra Boost
Adidas Ultra Boost in white.
CREDIT: Courtesy of brand.

The sneaker has been dubbed “the company’s most renowned running shoe” by the brand and has received a limited-edition capsule collection, with designs by Stella McCartney, Kris Van Assche, kolor’s Junichi Abe, and Adidas Creative Directors Dirk Schönberger and James Carnes.

Watch the video of West performing at the 2015 Billboard Music Awards here.

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content