Under Armour & Stephen Curry Extend Partnership

The marriage between Baltimore-based athletic brand Under Armour and star Golden State Warriors guard Stephen Curry will last at least another nine years. The brand announced today that the partnership between the two has been extended and will carry through 2024.

“In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond,” Curry said at a visit to the brand’s Baltimore headquarters today. “Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”

Under Armour announced in a statement that as part of this partnership, Curry will continue to play a role in global brand marketing campaigns, including training, lifestyle offerings and Under Armour’s Connected Fitness platforms. The brand will also continue to expand his signature shoe line and product assortment.

After the many iterations of his first signature shoe, the Curry One, the brand announced Sept. 3 that it would release the Curry Two globally on Oct. 24, with limited pairs being available in China on Sept. 6 while the guard was on tour in to China, Japan and the Philippines. The first colorway of the shoe is named Iron Sharpens Iron, and features a grey upper with yellow hints coming through perforations, an orange midsole that fades yellow and boasts speckles, which are representative of the forging of metal.

Curry was named Kia NBA MVP last season and was the leader of the NBA Championship-winning Golden State Warriors.

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content