Stadium Goods Creates Exclusive Content For eBay

Although sneaker consignment store and website Stadium Goods has only been open for a month, it’s already making moves beyond its brick-and-mortar and online presence to become a go-to source for rare sneakers. Not only has the retailer opened its own eBay store, but it also partnered with the auction website develop custom sneaker and street-wear content exclusively for the site.

“As a leader in the sneaker marketplace, we’re thrilled to be partnering with eBay, the world’s premiere destination for selling and buying. We believe that together, eBay and Stadium Goods will offer sneaker enthusiasts around the world the most premium omnichannel experience that consumers have long been asking for,” said John McPheters, co-founder and CEO of Stadium Goods, in a statement.

According to Stadium Goods, the partnership was created to offer resellers access to a broader audience, with Stadium Goods being in charge of back-end buyer interaction, order fulfillment and customer service.

“eBay is on the pulse of global fashion and culture — including sneaking culture — and we’re continually looking to connect shoppers with the things they need and love,” said Jill Ramsey, VP of merchandising for soft goods at eBay, in a statement. “eBay shoppers are continually visiting eBay to shop across a spectrum of price points and products — whether it’s collectible sneakers or newly released shoes. With the new Stadium Goods store, we’re excited to bring a unique collection of sneakers and apparel to our global community of 159 million buyers.”

Stadium Goods, led by co-founders John McPheters and Jed Stiller and CMO Yu-Ming Wu, opened its web store on Oct. 12 and its brick-and-mortar storefront in NYC’s SoHo neighborhood on Oct. 16. The SoHo store spans 3,000 square feet and features some of the rarest, hardest-to-find sneakers from brands including Nike, Adidas, Jordan, Supreme, Converse, Asics and more.

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