Fashion-comfort brand Rockport, is partnering with nonprofit Dress for Success, as part of its fall ’15 #MyDailyAdventure campaign. The organization promotes the overall economic independence of disadvantaged women.
To help create opportunities for women seeking employment, beginning on Oct. 15 through Oct. 22, Rockport is asking consumers to share their daily adventures on Instagram using #MyDailyAdventure and tagging @dressforsuccess. For every post, Rockport will donate five dollars, up to $10,000, to the nonprofit.
“Dress for Success and Rockport both stand for much more than shoes or clothing; we share a commitment to inspiring the confidence necessary to face challenges, seize opportunities and make the most out of everyday moments,” said Susan Dooley, SVP of The Rockport Group. “We’re humbled to play a small role in helping these courageous women get back on their feet.”
The campaign focuses less on shoes and more on what adventures the day can bring when one’s footwear makes them feel great. It shares inspirational stories of real men and women making the most of life’s everyday moments.
The stories can be found on the newly launched Rockport.com/MyDailyAdventure, a hub for capturing and sharing daily adventures and a real time look into the diversity of daily lives around the world. Throughout the season, the campaign will be featured at retail, in print and throughout the brand’s digital platforms, supported by bloggers, social influencers and consumers.