The new facility uses automated, intelligent robotic technology, which is slated to speed up production and have a positive impact on the environment as it cuts down on shipping emissions while reducing the use of adhesives.
The group said the first concept shoes comprising 500 pairs of running footwear would be revealed in the first half of 2016, with large-scale commercial production set to launch in the near future.
This will allow each consumer to “locally get what they want, when they want it, [and] faster than ever,” explained Gerd Manz, vice president of technology and innovation at Adidas.
Herbert Hainer, the group’s chief executive officer, added that Speedfactory’s “automated, decentralized and flexible manufacturing process opens doors for us to be much closer to the market and to where our consumer is.”
Set up in Ansbach, Germany, a small town about 45 minutes away from the Adidas group headquarters in Herzogenaurach, the pilot plant jibes well with Adidas’ desire to provide unique design, in-store customization and interactive digital technology.
The Germany-based brand also recently introduced a soccer cleat recycling program, in which any piece of Adidas sportswear can be broken down and remodeled into a 3D-shapeable material that allows customers to reimagine and personalize products.