The company applied the color twist to two of its core soccer lines, EvoPower and EvoSpeed, painting pairs in striking orange and blue.
Additionally, it has tapped top players to wear one orange and one blue cleat during competitive club matches. The players — which include Cesc Fàbregas, Mario Balotelli, Olivier Giroud, Sergio Aguero, Marco Reus and Antoine Griezmann — will be split into two teams. Then the two teams, EvoPower vs. EvoSpeed, will see who can tally more goals and assists. As part of an aggressive social media push, the brand will ask fans to pick a side, as well as share images of their own cleats and experiences playing in Puma.
“There is no way we will lose against the EvoPower team,” Sergio Aguero, star striker of Manchester City FC and captain of the Puma EvoSpeed team, said in a statement. “Our team includes sensational players such as Falcao, Reus, Verratti and many more. I will try my best and hope I will score some goals for my team.”
Puma first introduced the concept of two different colored cleats in the lead up to the World Cup in 2014. It expanded on the idea later that year with a special edition shoe for Arsenal FC.
Puma has been working to expand its reach with consumers. For instance, last month it partnered with Finish Line to roll out a new in-store customer experience, called the Puma Edge.