Puma’s long-awaited collection with Bape arrives Saturday, but if you’re in New York City, you can pick it up at midnight tonight, courtesy of Packer Shoes.
“They saw the vision and presented the opportunity to do the pop-up,” said Seamus Deegan, Puma’s senior director of marketing & lifestyle. “These guys believed in the entire collection early on, and we came up with this unique pop-up store to showcase the entire collection.”
The footwear and apparel collection boasts three of Puma’s most celebrated silhouettes: the Disc Blaze, the Blaze of Glory and the R698.
The Disc Blaze is used twice in the collection. The Curds & Whey iteration features Bape’s classic tonal green-and-brown camouflage pattern, while the Forged Iron colorway uses a color palette of tonal grays.
The Blaze of Glory is predominantly white with a tonal gray camouflage pattern, and the R698 features a more toned-down look overall, with a black upper in a subdued camouflage pattern and a white midsole.
“The Puma and Bape project deserves something like this,” said Mike Packer, owner of Packer Shoes. “Each shoe stands on its own; you look at it and you know it’s Bape and you know it’s Puma, which is cool.”
The pop-up shop is at the Refinery Hotel, located at 63 W. 38th Street. The shop will be open at midnight tonight and reopen on Saturday from 10 a.m. – 6 p.m., or until the collection sells out.