Nike Unveils The LeBron 13 Sneaker

After months of photos of LeBron James wearing what many thought was his upcoming Nike LeBron 13 signature shoe at various basketball camps, the Beaverton, ore.-based athletic brand officially unveiled its upcoming signature shoe for the Cleveland Cavaliers star forward.

The first colorway of the LeBron 13 — named Written in the Stars — is set to hit stores Oct. 1 in China, with a global release to follow on Oct. 10. The shoe will be available on NIKEiD on Sept. 30. On Oct. 27, Nike will release the Away colorway of the shoe, the same day Cleveland will start the season on the road in Chicago to face the Bulls.

The retail price for the shoe is $200.

The shoe is designed with the style of play James is known for: fast and aggressive. The shoe features a mesh upper with Flywire cables for an adaptive fit, Hyperposite material on the midfoot to adapt to forceful speed on the court and for durability, hexagonal Zoom Air units for optimal cushioning on key pressure points – with two of the units measuring at 13 mm thick, which is larger than what was featured on the LeBron 12 in total volume (those two units are located in the heel and the ball of the foot).

Nike LeBron 13 Detail
A detail shot of the Nike LeBron 13.
CREDIT: Courtesy of Nike

The technology Nike used aren’t the only things that make this she special, as it has many personal touches, including nods to his hometown of Akron, Ohio and his birthday. On a Zoom unit, it reads “LeBron James Akronite 12/84,” and other James branding on the heeltab, tongue and front of the toe.

Nike LeBron 13 Zoom Air
A Zoom Air unit on the Nike LeBron 13.
CREDIT: Courtesy of Nike
Nike LeBron 13
Another look at the Nike LeBron 13.
CREDIT: Courtesy of Nike

Although Nike just unveiled its LeBron 13 silhouette today, the brand released the What The LeBron 12 yesterday, featuring elements of the previous LeBron 12 colorways, with a retail price of $250.

Nike LeBron 13
Another view of the Nike LeBron 13.
CREDIT: Courtesy of Nike

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