Nike is turning pain into profit. The athletic company will release on Thursday a sneaker called Kobe X “Pain,” inspired by the NBA superstar who has been dogged by injuries each of the last two seasons.
But injuries and playing through pain are nothing new to Kobe Bryant, the Los Angeles Laker guard and longtime Nike athlete. The All Star player broke his nose during one game in high school, as Nike tells it, only to see Bryant come roaring back the next night to score 39 points in an overtime win.
The sneaker, which lands July 9 on Nike.com and at select stores, will sell for $180. The style, done in tumbled gray and dark silver, is rich in details. The worn look features a print pattern on most of the upper, along with red dots through the base of the shoe. It also boasts a translucent icy overlay on the toe box and comes with unique details embedded on the heels.
The latest look from the powerful Nike-Kobe combo hits less than a month after the two released another Kobe X silhouette: the Bright Crimson landed June 18, also selling for $180 a pair.
That shoe has a largely black upper with bright crimson accents throughout, from the Swoosh to subtle touches in the shoe’s perforations.