Successful Retail Collaborations Inspire Diadora’s New Collections

To capitalize on the successful collaborations on its N9000 silhouette with tastemaker retailers such as Packer Shoes, Mita and 24 Kilates, Diadora will release two collections for the fall in the U.S., with its eye on being a staple footwear brand domestically.

The brand will release its Sportswear line that will feature various colorways of the N9000, as well as the S8000. The line will carry a $80-210 price point. With the retailer collaborations using the N9000 silhouette, the brand will have a strong focus on showcasing the S8000 for the fall.

The silhouettes in the Sportswear collection will appear in both the men’s and women’s lines.

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Diadora’s Sportswear collection, releasing in July 2015.
CREDIT: Courtesy of Peter Verry

Diadora will also release its Heritage collection, which will feature archived silhouettes constructed the same way they were when they were originally released. The collection will have price points ranging from $185-350.

The focus of the Heritage collection for men will be the Trident, which will be available in different materials with a variety of soles, including the nylon and premium leather Trident 90 and the Trident Track Brogue with a rigid outsole.

While the Generation 2.0 line features the same silhouettes for men and women, the Heritage line will feature different models for each gender, only sharing the Trident.

Both collections will be available in July.

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The Diadora Trident, part of the brand’s fall ’15 Heritage collection.
CREDIT: Courtesy of Peter Verry

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