×

New Balance And Retailer Concepts to Release Boston-Themed Sneaker Before Marathon

Boston is a popular place to be as of late, as the East Coast city preps for this year’s Boston Marathon on April 20. But the city — particularly its sneakerhead population — will be buzzing for another reason this Saturday: the launch of a New Balance and Concepts collaboration, the Boston NB 574.

“The sneaker is important to Boston because it not only highlights the tremendous Made in the USA craftsmanship of Boston-based New Balance, but also pays homage to the great city itself, with a depiction of the Boston skyline,” said Tarek Hassan, owner of the retailer. “It’s extraordinary to be able to create a sneaker around the city right before one of the most iconic Boston events.”

The sneaker, which is exclusive to the store’s location in Cambridge, Mass., will be available in-store at 10 a.m. Saturday for $170. There will be a limited online release of the shoe Saturday afternoon via the Concepts website.

The NB 574 boasts a mostly two-tone blue suede upper, a gray suede heel adorned with the city’s skyline and “Boston 2015” laser-etched in gold, and navy Horween leather panels.

 

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content