Today, Mizuno kicked off its “Every Mile Changes You” campaign, a marketing effort that will use running to support two causes – Back on My Feet and The Shepherd’s Men.
Throughout April, the company will donate $10 per pair of running shoes sold at select specialty running retailers in cities that have a chapter of Back on My Feet, a nonprofit that promotes running as a platform for the homeless to change how they see themselves and become more self-sufficient.
Mizuno will also provide shoes and apparel to The Shepherd’s Men, a group of military veterans who will run 911 miles – from Ground Zero in New York City to the Shepherd’s Center in Atlanta – to raise money for the center’s traumatic brain injury facility.
The runners aim to raise awareness for and help those battling post-traumatic stress disorder and traumatic brain injury. According to the group’s website, traumatic brain injury and post-traumatic stress disorder affects one in five military personnel who served in Iraq or Afghanistan.
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“Both Back on My Feet and Shepherd’s Men are embarking on life-altering journeys using running as a catalyst for the better, and we are honored to further empower them,” Kim Hoey, Mizuno’s running-brand marketing director, said in a statement.
The company will share the stories and experiences from its “Every Mile Changes You” campaign via its Facebook, Twitter, Instagram and Pinterest accounts. The stories can be searched for using the hashtag #MilesChangeYou.