Ronnie Fieg bolstered the Kith brand in 2015 with updates to its Brooklyn, N.Y., storefront, including the addition of a 150 sq.-ft. cereal bar dubbed Kith Treats. Today, the store owner continued Kith’s expansion with the opening of a women’s boutique.
Along with the opening, Kith launched its first women’s collection. For footwear, the store will stock silhouettes from Buscemi, Converse, Nike, New Balance, Adidas, Vans and Timberland.
The new women’s store is roughly 400 square feet and features a minimalist aesthetic, with a herringbone white Carrera marble floor and mirrors covering the left and right walls. The left wall boasts marble shelving to display footwear as well as fully cast Air Jordan 3’s, a nod to it being Fieg’s third location, with the first two featuring Air Jordan 1 and 2 casts. The right wall features the Kith Women’s brand, with garments hanging from a refined stainless steel railing that extends and retracts back into the full-size mirror wall.
The new space also boasts a fully marble dumbwaiter, placed in the middle of the store’s floor, which is used to retrieve stock for customers. Products are brought up on a marble tray from beneath the floor and into a glass case and then handed to the customer.
The store is located at 64 Bleecker St. in downtown Manhattan.