Nike-endorsed New York Giants wide receiver Victor Cruz — sporting a Kith-branded baseball jersey — came to support his friend, Kith NYC owner Ronnie Fieg.
“I’ve known Ronnie since he opened his store in Manhattan, and to see him come full circle is unbelievable,” he said. “This space, the way it’s curated and built out, it’s second to none.”
Cruz added that his favorite part of the redesigned Fulton Ave. location is the ceiling, which boasts 750 all-white cast Air Jordan II sneakers, an homage to the Manhattan storefront, which has a similar ceiling with 100 Air Jordan I casts.
Also in attendance were musicians Action Bronson, Fabolous, Stalley, Omarion, and Mayhem Lauren.
Fieg, who has had an obsession with cereal since childhood, said the addition of the 150 sq.-ft. cereal bar — named Kith Treats — is his favorite part of the makeover, and he’s certain it will be well-received by locals.
“I think it’s going to be one of those things that Brooklyn will really respect and gravitate towards because we’re giving them something that they would usually find in Manhattan, but we placed it in Brooklyn,” he said.
Kith Treats features 24 types of cereals, five specialty milk options and 25 topping choices. Up to three servings of cereal can be ordered, with cereal orders of two or more coming in collectible mini shoeboxes.
The 3,000-sq,-ft. Brooklyn store, which originally opened on Sept. 20, 2011, has been updated by architecture firm Snarkitecture. Aside from Kith Treats and the 750 all-white cast Air Jordan IIs, it now features a hidden VIP room, previous footwear collaborations displayed on backlit glass shelves, freestanding stainless-steel fixtures that create a visually endless corridor of footwear, luxe custom Carrera white herringbone marble floors and infinity mirrors behind the cash wrap.
Click through the gallery to see more photos from the opening.