Khombu is going skiing with new athletes and brand ambassadors. U.S. Ski Team member Erik Arvidsson and World Cup ski competitor Abby Ghent will be announced as collaborators for the 2015 and 2016 season, as told to FN exclusively.
The athletes will officially be recognized at First Tracks in Copper Mountain, Colorado on Nov. 21. Moving forward, they will be featured n the outdoor brands social media efforts and will also consult on the development of performance footwear and outerwear for the fall ’16 lines.
“Khombu is honored to engage world-class athletes at this critical stage in their career. Performance, functionality, and portability are the essential product characteristics for both Erik and Abby as they are traveling with extremely limited luggage for months at a time,” Brandy McCarty, divisional VP of global brand strategy, said in a statement. “We’re excited to work with our athletes and continue to design innovative footwear, outerwear and hosiery, showing customers everywhere Khombu’s dedication to performance, quality and U.S. craftsmanship.”
Khombu is the official supplier of apres ski boots to the U.S. Ski Team, as part of a longterm relationship.