Portland-based outdoor brand Keen has donated more than $8 million to non-profits that align with the brand’s outdoor-focused core values since 2004. The label, through its Keen Effect fan-activated grants program, has announced its final seven grant recipients for its fall 2015 grants.
The finalist were nominated by the general public and chosen from a field of more than 250 worldwide applicants. The seven finalists are Alaska Geographic, Boone Area Cyclists, Bush Heritage Australia, Sociedad para la Proteccion de Ecosistemas Costeros, Land Conservancy for Southern Chester County, The Mountaineers and Project Canoe.
Each of the seven finalists will receive $10,000 to get people outside and to help preserve and protect the environment.
“From our Keen Effect committee members actively engaged in the decision making process, to our fans who refer applicants, to our wonderful grantees around the globe, we’re all on paralleled paths,” said Kirsten Blackburn, brand and community specialist for Keen, in a statement. “We’re all dedicated to preserving places to play outside, and to tread lightly on those special places. Most importantly, we’re proud to welcome these seven worthy organizations into the Keen Effect family, and look forward to seeing the great positive impact continue to have in their communities.”
The Keen Effect program has supplied more than $222,000 to non-profit organizations since its inception in 2013.