Hybrid-footwear brand Keen has wrapped up its Live Monumental road trip, which began in Portland, Ore., and ended in Washington, D.C. The brand traveled 7,500 miles across the U.S. in a bright yellow remodeled 1976 GMC RV.
The journey aimed to garner support for preserving public lands and national monuments. The campaign also pushed the Obama Administration to protect significant areas in the U.S., including the Mojave Desert, Calif.; Owyhee Canyonlands, Ore.; Birthplace of Rivers, W.Va.; Boulder-White Clouds, Idaho; and Gold Butte, Nev.
Along the way, Keen collected 30,000 petition signatures and gained support from 40 businesses. The brand is already planning its 2016 campaign, which will expand on this year’s efforts.
“This summer, through the Live Monumental road trip, we had the privilege of experiencing firsthand some of the most treasured landscapes in America,” said Keen brand marketing manager Linda Balfour. “Along the way, we connected with thousands of people with a shared passion for our natural playgrounds and preserving the public lands on which we play.”