Hoka One One Relocates To Deckers Brands HQ

Renowned running shoe brand Hoka One One, fully acquired by Deckers Brands in April 2013 after purchasing a minority stake in the company in July 2012, has moved its brand team to the Deckers office in Goleta, Calif. With the move in location comes some restructuring atop the company, with president Jim Van Dine assuming a new role.

Van Dine, according to Deckers Brands, moved into a new role with Hoka One One that would allow him to remain in the Bay Area. The former company president has formed a sales agency based out of Navato, Calif., Van Dine & Associates, that will service California, Nevada, Arizona and Hawaii. Van Dine is the head sales representative for the team.

With the transition to the Goleta headquarters, Deckers Brands said Wendy Yang, president of Teva, would be Hoka One One’s acting President while Deckers Brands finds Van Dine’s successor. Van Dine has worked and will continue to work with Yang through the transitional period to keep her informed of the brand’s operations.

The move, according to Deckers Brands, was to better align Hoka One One with all of the resources Deckers Brands has to offer.

Hoka One One quickly became a favorite brand among dedicated runners, with its shoes that feature oversized soles.

Hoka One One Sneakers
A Hoka One One style from spring ’16.
CREDIT: Peter Verry.

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