The continuing popularity of flip-flops encouraged entrepreneurs Jaime Mackay, Tom Fey and Wes White to get on the action with Foot Flops, a Jackson Hole, Wy.-based line of heat-molded orthotic styles launched on Kickstarter this week. According to Mackay, the goal is $40,000 with a pledge of $30 entitling the donor to a pair.
The team — avid skiers and snowboarders familiar with the comfort of heat-molded orthotics — decided to take the concept to the mainstream shoe market with the simple sandal design.
Foot Flops customize to the wearer’s feet via patent-pending HEAT technology. A blend of EVA and a patent-pending thermoplastic layer (Thermo-Form foam), the sandals are placed in a conventional oven at 200 to 250 degrees for five to seven minutes on the middle rack.
Immediately upon removing them from the oven, consumers step directly on the base as close to the center as possible to ensure a precise lateral and medial arch support. Next, the foot is rocked side to side with equal weight for an optimal mold. Within 10 to 15 minutes, the shoes will be cool completely.
Mackay expects the collection to be ready for retail distribution in January/February 2016, with prices to be determined. The line targets outdoor specialty stores and comfort independents and are available in men’s and women’s sizes in a range of colors.
In the spirit of giving back, the company will donate a pair to the Walk Tall Foundation for every pair purchased.