Report Finds Pricey Sneakers Don’t Equal Satisfaction

Buying Running Shoes
Report findings suggest the more expensive the running shoes, the worse the customer reviews.
Getty Images.

Shoppers who pay more for sneakers may think the kicks are better made than a cheaper pair. Not so, according to a new report from RunRepeat.com.

The website, a community of runners that share the pros and cons of athletic shoes, reviewed 391 pairs from 24 brands.

According to the study, the more expensive the price, the lower the ratings the running shoes earned.

Tina
2 years
better fit = satisfaction #safesize

“People buy three times as expensive shoes to get 8 percent less satisfaction,” Jens Jakob Andersen, founder of RunRepeat and a lecturer in statistics at Copenhagen Business School, said in a statement. “This makes me question the consumerism we are experiencing towards premium running shoes.”

The report, a compilation of 134,867 reviews, also found that the 10 most expensive running shoes, costing about $181, were rated 8.1 percent worse than the 10 cheapest, which sell for an average of $61.

RunRepeat said the study “is the first to compare the correlation between the list price of running shoes and reviews.”

The top three most affordable brands, according to the report, were Skechers, Vivobarefoot and Puma. The three most expensive brands were On, Newton and Hoka One One.

“We did the study to inform consumers,” Andersen said, “not to promote or hurt any specific brands. We are an independent institution that pursues the vision of sharing the truths of the running shoe industry, and to help consumers choose the right running shoes.”

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