City Sports Renews Boston Triathlon Sponsorship

City Sports has re-upped its sponsorship of the Boston Triathlon.

Under the partnership with Ethos, the owner and operator of the Boston Triathlon, the specialty sporting-goods retailer will co-produce two free training clinics targeted to first-time triathletes.

“This initiative celebrates the sense of community that comes with racing,” said Eve Bould, director of marketing for City Sports, which operates 26 stores on the East Coast. “We’re thrilled to collaborate with the Boston Triathlon again this year to help new triathletes realize their goals.”

“Both of our organizations are committed to growing the sport of triathlon with this first-time triathlete initiative,” added Michael O’Neil, president of Ethos.

The first of the two clinics will take place on Thursday at the North End Greenway. The event is designed to help participants prepare for the transition from biking to running in a single training session. Triathletes will ride stationary bikes and take part in a run led by triathlete coaches to get a feel for how the actual race will proceed.

At the second clinic, scheduled for Aug. 6 at City Sports’ Boylston Street store in Back Bay, experts will be on hand to answer questions and help participants get properly outfitted for the big race with clothing, shoes and other gear.

In addition to the clinics, first-time triathletes who are members of City Sports’ loyalty program will be eligible to register for the race at a reduced fee of $65. All other loyalty club members will receive a 10 percent discount on the $110-to-$130 registration fee.

This year’s Boston Triathlon will be held on Aug. 9. The event will commence with a half-mile swim in Dorchester Bay, followed by a 9-mile bike loop around William Day Boulevard and ending with a 4.4-mile run to Head Island Causeway.

More From Our Brands

Access exclusive content