Brooks Running Co. proved to be older and wiser in 2014 — it celebrated a century in the business and claimed the No. 1 spot among runners worldwide.
The athletic giant reached a half-billion dollars in annual sales last year and grew its market-share position at specialty running stores nationwide to 31 percent in performance-footwear retail-dollar share, according to NPD Sports and Leisure Trends.
Overall, revenue growth jumped 15 percent year-over-year, driven by a 13 percent sales increase in the U.S. and a 32 percent rise in Europe, the Middle East and Africa. And Brooks Canada, which was formed as a wholly owned subsidiary in 2014, has experienced growth of over 37 percent.
Those numbers are largely due to two best-selling styles: the Ghost 6 and the Adrenaline GTS. The Ghost held the top spot in the neutral footwear category, a segment that made up 44 percent of total running sales from December 2013 to November 2014. The Adrenaline GTS marked its sixth year in a row as the top shoe choice for runners. That rapid growth was even more impressive given the drop in overall running-shoe sales, likely due to a decline in men’s and barefoot styles.
On the agenda for 2015: Brooks plans to unveil a completely revamped apparel line that mixes art with science.
“The future of the running lifestyle and marketplace is as bright as ever, and we remain committed to being a thought leader in running, evolving our brand to keep pace with runners’ wants and needs and creating relevance mile after mile,” said CEO Jim Weber in a statement.