Asics’ latest running collection puts the emphasis on keeping things natural. The brand’s latest performance-footwear release, the Natural33 collection, hit stores this week, with streamlined versions of many popular running-shoe elements.
The sneaker offering, which consists of three models for men and women, is meant to offer athletes the most natural running experience, working cohesively with all 33 joints in the body (hence the name). One key piece of technology in the shoes is Asics’ proprietary AmpliFoam cushioning, which the brand says is less likely to break down over time.
“Our new Asics performance footwear collection takes running naturally and comfortably to a new level,” said Brice Newton, senior footwear product manager of Asics America Corp. “Runners will absolutely feel the difference with AmpliFoam. Not only is it a softer ride, but the shoes will last a long time — no matter how many miles you’re logging.”
The three styles include the 33-M, a $140 maximum-cushioning shoe with a 4-millimeter drop; the 33-FA, a $110 neutral sneaker designed for a broad range of runners; and the 33-DFA, a $90 model that is the lightest and most flexible in the line.
Other features include anatomically correct FluidAxis flex grooves on the outsole, a seamless outsole and a super-lightweight Solyte midsole.
The Natural33 collection is available now on Asics.com, at specialty running stores and at major sporting goods retailers, such as Foot Locker.
The shoes’ responsive features should come in handy at the upcoming “Asics Beat the Sun” relay challenge, which returns to Chamonix on June 21, longest day of the year. During the race, five continental teams compete to beat the sun around the legendary mountain, with just 15 hours, 41 minutes and 35 seconds to cover 148 kilometers.
During the race, the teams — consisting of three professional athletes and three amateur runners — will pass through France, Italy and Switzerland. Amateurs wishing to put their names forward can register for a spot at Asics.com/beatthesun.