Asics Unveils $250 Running Sneaker

Running brand Asics, which has a new boss in charge of its U.S. business, is in it for the long game.

To that end, the Irvine, Calif.-based company today unveiled what it said is its best long-distance running shoe. The new style, called MetaRun, features several new technologies — from organic fibers for added cushioning to a carbon reinforced stability system — that offers distance runners more comfort and support.

“At Asics, we have pioneered innovation in performance running footwear since Mr. Onitsuka created the very first Marathon Tabi shoe over 60 years ago,” Tsuyoshi Nishiwaki, executive officer and head of research at Asics’ Institute of Sport Science, said in a statement. “Since then, we have dedicated ourselves to continuously improving our products. We design every shoe to be better than the last, so I am proud of the leap we have achieved with MetaRun. [The sneaker] will be Asics’ new benchmark for all future products.”

The limited-edition shoe will be sold in the U.S. at specialty running shops, as well as on the company’s Website beginning Nov. 28.

A pair of the shoes, designed with the company’s lightest midsole and boasts a glove-like fit, will cost $250.

Asics said it began developing the shoe in 2013.

For more on the development process, watch the clip from Asics below.

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