Asics to Release Collection Benefiting Cancer Research

Irvine, Calif.-based athletic brand Asics is set to release its Accelerate Hope collection, with a portion of the proceeds going to education and cancer research.

The three organizations receiving funds from the collection are Cookies for Kids’ Cancer, Right Action for Women and the Prostate Cancer Foundation.

“Asics America is incredibly proud to partner with these three amazing organizations and admire the work they do to raise awareness, education and aid in the fight against cancer,” said Shannon Scott, senior director of marketing for Asics America. “Supporting the mission of these organizations through our Accelerate Hope collection is something that we are deeply passionate about.”

The three groups will each have a footwear line for men, women and kids that features designs and colors inspired by the organization, as well as a customized box.

Asics America will donate $10 per pair of footwear sold, with a minimum guaranteed donation of $100,000 per organization, up to $150,000.

Select items from the collections will be available starting Saturday via the brand’s online store and sports specialty retail partners.

The brand will focus on a different charity partner per month, with a collection being made available from September through November: September is Childhood Cancer Awareness with Cookies for Kids’ Cancer, October is Breast Cancer Awareness with Christina Applegate’s Right Action for Women and November is Prostate Cancer Awareness with the Prostate Cancer Foundation.

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