Adidas Is The Big Winner Of The 2015 US Open

You can debate whether women’s singles winner Flavia Pennetta or men’s singles winner Novak Djokovic had the bigger win at the US Open, but from a footwear perspective, the tournament’s biggest winner was Adidas.

The Germany-based brand sponsors both 26th-ranked Pennetta and top-seeded Djokovic, who won the women’s and men’s singles titles, respectively, at this year’s US Open.

Flavia Pennetta US Open Adidas
Flavia Pennetta defeated Roberta Vinci for her first US Open title.
CREDIT: Getty Images

To hoist the women’s trophy at New York’s Arthur Ashe Stadium, Pennetta defeated Roberta Vinci in two sets on Saturday. Following her big win, Pennetta, who played in the light flash yellow Adidas Stella McCartney Barricade sneakers, announced she was retiring from the sport.

Pennetta’s triumph over Vinci came just one day after Vinci upset top-seeded, Nike-sponsored star Serena Williams, who was the favorite to win the women’s singles tournament. This was the first year since 2010 that Williams did not compete in the US Open final. Prior to her victory, Pennetta’s best run in the US Open was in 2013, when she made it to the semifinals, facing Victoria Azarenka.

Djokovic, who took to the court at Arthur Ashe Stadium in the navy blue and white Adidas Barricade 7 Novak Pro, defeated second-ranked, Nike-sponsored star Roger Federer three sets to one. This is the second US Open title Djokovic has won — he defeated Rafael Nadal in 2011.

Djokavic triumphed over some of the best singles players in the world to win the tournament, including ninth-ranked Marin Čilić and 18th-ranked Feliciano López in the semifinals and quarterfinals, respectively.

Novak Djokovic Adidas Barricade 7 Novak Pro
Novak Djokovic in his Adidas Barricade 7 Novak Pro sneakers.
CREDIT: Getty.
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