Adidas Unveils Special-Edition Cleathead Collection

Adidas has unveiled its special edition 2016 Cleathead Collection, which features the athletic brand’s Chromaflage pattern.

Adidas used a 3D liquid-crystal graphic to create the distorted 3D Chromaflage pattern. The eight designs represent “every player’s game, style of play, mindset, lifestyle, hometown, allegiance, aspirations and inspirations.”

The Viper represents the colors of a black viper snake, the Showtime is inspired by Los Angeles and the Gambler takes visual cues from the famous Flamingo casino.

This isn’t Adidas’ first foray into 3D technology. In October, the brand unveiled its Futurecraft 3D process, a 3D-printed running shoe midsole that can be customized to fit each individual’s foot. The goal is for customers to go to an Adidas retail location, run on a treadmill for a short period of time and then have a custom running shoe created on the spot.

Also in October, Adidas signed a deal with German engineering firm Manz, which will provide the necessary technology for the brand’s Speedfactory in Germany. There, Adidas will design and create custom shoe components. The Speedfactory is set to open in 2016 in Ansbach, Germany, close to the company’s headquarters in Herzogenaurach.

The Cleathead Collection drops today on Adidas.com.

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