Adidas & Pharrell Williams Billionaire Boys Club Stan Smith Pony Hair Drops Friday

Fans of both Billionaire Boys Club and Adidas will be thrilled for this latest release. Billionaire Boys Club and Adidas are collaborating on a pony hair Stan Smith sneaker in two colorways.

The sneakers feature the original “Ice Cream” print: dollar signs and diamonds. The “Helmet Head” Billionaire Boys Club logo is featured on the tongue in place of the shoe’s usual portrait of Stan Smith.

The white pair features a black “Ice Cream” print with a pink tinted translucent sole, and the black pair features white print and a blue tinted translucent sole.

Adidas BBC Stan Smith Pony Hair Pack
The black and blue Adidas Billionaire Boys Club Stan Smith Pony Hair Pack sneakers.
CREDIT: Courtesy of brand.

Pharrell Williams originally introduced the Ice Cream label in 2005, and street style fans quickly embraced the Billionaire Boys Club brand.

The shoes will be available on Nov. 20 and retail for $200 online and in these select stores:


Barneys New York (Madison Ave. location and online)

Dover Street Market New York

Kith NYC

Nice Kicks

Shoe Gallery

Social Status


Wish Atlanta LLC


Billionaire Boys Club Flagship

This isn’t Pharrell’s first collab with Adidas. He’s launched the Supercolor Superstar pack, the Superstar Supershell pack and the Stan Smith Jacquard pack. Footwear News is honoring Pharrell and Timberland with the “Collaboration of the Year” award at the FN Achievement Awards for their Bee Line x Timberland collection.

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