The 2015 PGA Championship at Whistling Straits in Wisconsin couldn’t have come at a better time for Adidas.
After reporting earlier this month that its TaylorMade golf division continues to post sluggish sales numbers and that Adidas may shed its Adams and Ashworth golf brands, the Herzogenaurach, Germany-based firm got a big boost this weekend from several of its sponsored athletes.
From day one of the tournament, Adidas had a spot on the leader board, as South Carolinian (and TaylorMade partner) Dustin Johnson took the early lead on the first day of play with a six-under 66.
After a challenging second round, though, Johnson, fell behind, opening a spot for Jason Day (who’s also sponsored by Adidas and TaylorMade) to move to the head of the pack. And move he did: The 27-year-old Australian, who won the RBC Canadian Open in July, was a force to be reckoned with on the final day of play, while outfitted in head-to-toe Adidas gear, including Adipower Boost cleats.
Though he faced heavy competition from Under Armour’s golden boy, Jordan Spieth, Day aced the competition in definitive fashion, with scores of 68-67-66-67 for the four rounds. His final total of 20 under 268 put him three strokes ahead of Spieth to win the Wanamaker Trophy — and made him the first player to finish a major championship at 20 under par.
Day’s sponsor celebrated the victory on Twitter:
— adidas Golf (@adidasGolf) August 16, 2015
But don’t feel too bad for Spieth. With his second-place finish on Sunday, the 22-year-old Texan surpassed Rory McIlroy to take the No. 1 spot in the Official World Golf Ranking.