With the much-anticipated release of Avengers: Age of Ultron, set to hit movie theaters May 1, Adidas will release footwear inspired by the superheroes in the film the day of the film’s release. The line will feature shoes for kids and adults, and be available at both Adidas retail stores and the brand’s online store.
For the grownups taking their kids to see the movie, they can drive to the theater in the Adizero Prime Boost Quicksilver, a popular Adidas running silhouette inspired by the film. The shoe – with Avengers logo boldly printed on the heel of the shoe as well as its insole – boasts a primarily gray Primeknit upper with lime green accents on the liner, outsole and eyelets.
But the bulk of the collection caters to the kids, as it features footwear for inspired by Hulk, Iron Man and Captain America. The line includes running styles and both low and mid multipurpose styles for kids that feature the brand’s popular Boost technology.