Adidas is continuing to bolster its roster of sponsored athletes as the brand announced today it has partnered with superstar NFL quarterback Aaron Rodgers.
“Football is the pinnacle of sports culture in U.S. and the league MVP joining Adidas is monumental for our brand,” said Mark King, president of the Adidas Group. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team. This is just the start, as we continue to reignite our brand in America.”
According to Adidas, Rodgers will help the brand develop footwear as well as training apparel and equipment. The brand also said Rodgers will debut Adidas cleats this season, play a prominent role in its marketing campaigns, and travel to major international sporting events and brand initiatives.
“Adidas is an inspiring brand, with a ton of momentum, and this is something I wanted to be a part of,” Rodgers said in a statement. “I’ve set the bar high throughout my career and the opportunity to collaborate and have influence on products and marketing with Adidas is a game changer for me.”
Prior to joining Adidas, the Green Bay Packers quarterback was endorsed by Nike.
Adidas sponsors a number of other professional football players including DeMarco Murray of the Philadelphia Eagles, Jimmy Graham of the Seattle Seahawks and Von Miller of the Denver Broncos.