David Beckham & Kevin Hart in New H&M Ads?

First, it was Felix Unger and Oscar Madison. Now, it’s David Beckham and Kevin Hart. The modern odd couple was spotted in New York yesterday reportedly filming a new ad campaign for H&M.

Though the Swedish retail giant hasn’t confirmed any details, the soccer star and comedian-turned-actor took to social media to tease their upcoming work together. By the looks of things, the campaign will have them wearing matching outfits, from clothes to shoes.

The style twins were seen sporting red-and-black flannel shirts with black jeans and burnished leather boots.

David Beckham and Kevin Hart
David Beckham and Kevin Hart on set.
CREDIT: Splash.

The busy Hart, who recently starred in the films “Get Hard” and “The Wedding Ringer,” teased his collaboration with Beckham on Instagram: “’Hanging out with @davidbeckham … He has to stop copying my style #Twins.”

Beckham responded on social as well. “I can’t seem to shake this guy off! @kevinhart4real #lovethisman #twins.”


Beckham has collaborated with H&M on a number of prior campaigns. Earlier this spring, the soccer superstar debuted the Modern Essentials collection with the retailer, adding to his existing bodywear line, which focuses on form-fitting underwear. That campaign was shot by Marc Foster and played off the idea of making casual clothing look cool.

Watch some behind-the-scenes outtakes from that campaign below.


Hart seemed to be enjoying the odd pairing with Beckham, captioning one photo in front of a giant bear: “2 questions…Question #1Why are we sitting this comfortably In Front of this grizzly bear? Question #2 Why are we dressed alike? Gotta love @davidbeckham #Twins #GoodTimesWithGreatPeople.”


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