As buzz continues to build for the upcoming seventh installment of the “Star Wars” movie franchise, Skechers has announced a cool new collaboration for kids.
The co-branded “Star Wars” collection will feature favorite characters from the original and prequel trilogies, including Chewbacca, Yoda, Darth Vader and Stormtroopers, as well as new characters from the upcoming film, premiering in theaters in December. Styles will range from slippers and sneakers to boots, with some looks featuring light-up effects.
“When it comes to iconic properties, there’s nothing in the entertainment world bigger than ‘Star Wars,’ ” said Michael Greenberg, Skechers’ president.
“For nearly 40 years, this franchise has spanned box office successes, animated TV shows, books and video games to build a dedicated fan base,” he added. “We plan to do some really fun, unique things for young fans of the saga, and we can’t wait to play in this world.”
The “Star Wars” product will be available this fall in Skechers retail stores and at Skechers.com. Moving into the holiday ’15 season, distribution will expand to include other retailers throughout North America, Southeast Asia, Japan, India, Russia, Australia and New Zealand.
Skechers isn’t the only footwear brand taking kids to a galaxy far, far away. Last month, Adidas unveiled the first of a series of “Star Wars”-themed sneaker and apparel collections. Ugg has also debuted a collection of men’s, women’s and children’s slippers and boots inspired by the movie.