Behind The Scenes Of Demi Lovato’s Skechers Ad Campaign

Demi Lovato, the face of Skechers women’s footwear, looks better than ever in a behind-the-scenes look at her recent print campaign with the brand that is set to debut this holiday season. The singer is busy with her latest hit, “Cool for the Summer,” climbing the charts, touring and her fifth album set for release in October.

Lovato has been on a mission to better herself physically and mentally, telling Skechers, “Part of that journey was working out and eating healthy and learning how to truly embrace a full lifestyle change. So when it was time to make the music video for ‘Cool for the Summer,’ I felt more confident than I have ever felt before. I felt like I was taking off that layer of insecurity and just facing my fears. Being able to show more skin in my video was a breakthrough for me, for sure.”

Demi Lovato Skechers On set at Demi Lovato’s Skechers shoot. Courtesy of Skechers.

While promoting “Cool for the Summer,” Lovato has been showing off her growing confidence through her fashion choices. At the 2015 MTV Video Music Awards, Lovato performed her hit single on stage in a pair of thigh-high boots. She also performed in a pair of Ruthie Davis platforms earlier in the summer and has been spotted looking fierce in Saint Laurent shoes on multiple occasions.

#coolforthesummer 💖☀️🍒🌴 #VMAs

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On her new album, Lovato said, “I’ve never been more sure of who I am as an artist. I channeled the direction and the vision I had into what I wanted for this album. Previously, I felt like I sat back and would watch people succeed and then I really thought to myself, ‘You know, I deserve to be up there, and I’m going to give it my best shot,’ and that’s exactly what I did on this album.”

Lovato has been signed with Skechers for a year now, and since then, she has piled on the Skechers footwear.

Push yourself to be better 💪

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“I have a ridiculous amount of Skechers in my closet. They are super-comfy. While touring, I walk through a lot of airports, which can get super-exhausting and hurt my feet. Skechers Memory Foam is the perfect break!” she said of the brand.

In addition to the print campaign, Lovato will star in two new Skechers commercials featuring the label’s holiday ’15 and spring ’16 collections.

To see Demi Lovato’s latest shoe styles, click through the gallery below.

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