Sandra Choi: Jimmy Choo’s Big Oscar Moment a ‘Complete Surprise’

For Jimmy Choo, it was a major Oscar moment — and one that was unexpected.

During host Neil Patrick Harris’ opening musical number, Anna Kendrick made an appearance as her “Into the Woods” character. Harris was her Prince Charming holding her “lost” slipper, a  Jimmy Choo style. Comedian Jack Black had a funny cameo during the performance, provoking Kendrick to throw her gold Darilyn Jimmy Choo pump at his head.

“It was a complete surprise. It really is a full-circle moment for us,” Jimmy Choo Creative Director Sandra Choi told FN. “We have been traveling to L.A. to dress celebrities for this night since 1999. It’s hugely gratifying and an honor when an actress wears our product, but to be mentioned in the opening monologue? I am still pinching myself!”

Academy Awards Performances
Anna Kendrick joined the opening number, featuring the Jimmy Choo Darilyn gold pump.
CREDIT: Getty Images

Choi also gave her picks for the stars who stood out on the red carpet during Hollywood’s biggest night.

“I loved Emma Stone’s dress — that surprise of citrine is always an amazing addition to the red carpet. The long sleeves also prove that you can be sexy without showing too much skin,” she explained.

Other standouts? “Rosamund Pike said a lot about glamour with her choice. She looked very feminine, and it flattered her skin tone, showing different degrees of modern elegance in that statement red. I thought Cate Blanchett’s turquoise necklace was perfect. It unexpectedly played with color and gave us an alternative to diamonds. But for me, the fashion-meets-glamour moment came from Margot Robbie. Everything suited her. Her makeup and hair were flawless, and she looked comfortable — which is hard to do on a red carpet.”

Choi also took note of the fashion-forward male actors. “For the men, I liked David Oyelowo’s colorful look and Benedict Cumberbatch for his interpretation of a ’40s white-tie tuxedo,” she said.

Not surprisingly, Jimmy Choo, a red carpet favorite, appeared on the feet of many buzzy names at the Oscars, from Best Actress nominee Reese Witherspoon and Scarlett Johansson to Meryl Streep and Viola Davis, among many others.

Now, Choi is turning her attention to the brand’s Milan Fashion Week presentation later this week.

“Even though the collection is done, two days before the presentation, there is always a twitch, always a last-minute edit,” she admitted. “It’s part of the process when you are so close to something. Our presentation is static, but the story, the inspiration, the collection comes to life in the environment we have created.  We are all very excited.”

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