Ohio Topples Oregon: Who in the Shoe Biz Celebrated?

Last night, Ohio State University proved numbers aren’t everything.

Fourth-seed Ohio State University won the first-ever College Football Playoff National Championship Presented by AT&T, defeating the University of Oregon Ducks by a whopping 42-20 in Arlington, Texas.

After a season riddled with major injuries and naysaying, the Buckeyes’ running back, Ezekiel Elliot, led the team with an impressive 246 yards running and scored four touchdowns. And that’s in spite of the stellar night of Oregon’s Heisman-winning quarterback, Marcus Mariota: He had 333 yards passing and two touchdown passes.

It was a high-intensity game from the get-go. Ohio had four crucial turnovers, but the Buckeyes still managed to pull out a win by completing better on fourth downs, while Oregon missed key moments in the end zone. It’s Ohio’s eighth national title, the first since 2002.

The night also belonged to several shoe-biz names and faces. The University of Oregon, in Eugene, Ore., shares its home state with some big brands, including Nike, Adidas’ U.S. headquarters and Keen. Nike Chairman Phil Knight is a known big-dollar supporter of his alma mater, Oregon. Portland-based Keen celebrated the game with an in-office happy hour for the Ducks super-fans.

Nike, which created a line of uniforms exclusively for the game, celebrated Ohio’s win on Twitter. “They called you undeserving. They called you an underdog. Now they can call you something else. #justdoit” wrote the company on the Buckeyes’ victory.

Nike Celebrates Ohio State University Wins

Columbus, Ohio-based DSW said its staff was celebrating the Buckeyes, and Blake Mycoskie, founder of Toms shoes, took to Instagram to show his Ohio spirit with his family. Mycoskie was in Arlington, Texas, for the game.


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