When it rains, it pours jellies.
Wet summer days in New York often bring out the best of jellies — colorful plastic footwear that offers a lighter, more fashionable alternative to rainboots.
These novelty looks have become a staple among working women since they mirror current trend-driven silhouettes, from mid-heel pumps to ballet flats and flip-flops. And since they come in styles that double as fashion footnotes, they easily transition from downpour to deskside.
The colorful looks first gained popularity in the U.S. in the early ’80s, when Brazil-based Grendene introduced them at the 1982 World’s Fair in Knoxville, Tenn. What continues to make them so appealing is their broad spectrum of styles and price points. While Nina offers a classic fisherman style for under $50, designers such as Salvatore Ferragamo have jumped on the trend with a flip-flop that retails for $240.
Jellies are also picking up momentum among the vegan crowd that shies away from leather, though environmentalists may avoid them because their plastic composition lasts forever in a landfill.
While jellies can keep feet dry in wet weather, many consumers have opted to make a splash with flip-flop versions by wearing them in the rain. If you want to join in on the fun, be sure to keep a towel handy to dry off before heading indoors.