E-commerce Brand Autograf New York Adds Wholesale For Fall 2015

After years of designing footwear behind-the-scenes for a range of fashion brands,  industry veteran Monika Kusinska-Paez is now front and center. Last October, she ventured out on her own with the launch of Autograf, initially sold only online, at Autografnewyork.com.

Monika Kusinska-Paez
Autograf New York designer Monika Kusinska-Paez.
CREDIT: Brand courtesy

For fall ’15, Kusinska-Paez is  moving into wholesale. Harry’s Shoes in New York and V Curated in Brooklyn, N.Y., are the first retailers to pick up the fashion brand, whose styles come in size 4 all the way up to size 13.

Kusinska-Paez says the made-in-Italy collection fills a void for quality trend-driven looks for a wide range of feet. “I had problems finding a size 12 for myself,” said Kusinska.

The style range is also broad. There are biker and Chelsea boots, oxfords in metallics and ankle-strap wedge sandals in a zebra print.

Autograf New York Chelsea Boot
Autograf New York Chelsea Boot.
CREDIT: Brand Courtesy

But for Kusinska-Paez, it wasn’t enough to offer shoes in a wide range of sizes. She also wanted to enhance the comfort factor by using a sachetto construction, wherein the lining and the insole are sewn directly to the upper, creating a small bag for a glove-like fit.

To reach consumers, Kusinska-Paez used Google AdWords and sold on Amazon.com and Etsy.com.

With the shoes retailing from $269 for sandals to $476 for a knee-high boot, Kusinska-Paez concedes that it’s been a challenge to get women to invest, even if the shoes meet their special size needs. On the other hand, some customers have ordered five pairs, she said.

Vionic Sponsored By Caleres

Shoe of the Month: Vionic Talks Spring in its Step

Vionic takes FN through its upcoming spring collection and shares a big giving moment for fall.
Learn More

Access exclusive content