Designer George Esquivel & Florsheim To Collaborate For Holiday 2015

For shoe designer George Esquivel and iconic footwear brand Florsheim, it’s a meeting of the fashion minds. The two are collaborating on a capsule collection of men’s and women’s looks for holiday 2015 under the Florsheim x Esquivel label.

The collection, which focuses on his-and-hers classic,s from wingtips to cap-toes, will be produced in Esquivel’s California studio. All components of the shoes will be produced domestically.

The series of handmade looks is set to retail from about $750 to $1,600 and will initially be sold on the Florsheim and Esquivel websites. According to the two parties, a yet-unnamed retailer will also offer the colletion.

“We like [George’s] aesthetic,” said John Florsheim, president and COO of Florsheim’s parent company, Glendale, Wis.-based Weyco Group, of the synergy between the brands. “He’s taking our heritage and putting a modern spin [on it]. We can do something unique and creative every season.”

The collaboration was a no-brainer for Florsheim and Esquivel, since they share an aesthetic of traditional looks as well as a history of collaborations. Florsheim is just winding up a five-year partnership with ready-to-wear brand Duckie Brown, while Esquivel has partnered in the past with ready-to-wear designer Juan Carlos Obando, jewelry designer Irene Neuwirth and Tommy Hilfiger.

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