Sophia Webster’s Barbie collaboration has been garnering buzz since the designer’s big reveal last week. And now she’s hoping to stir up more excitement with a new campaign and video.
Kali Uchis, a Colombian songwriter who hails from Virginia, stars in the campaign. Uchis will also be featured in a new film to support the launch. In it, Sophia Webster introduces Kali, who is modeling the Barbie by Sophia Webster adult collection, to London. Together, they hit various locations that hold significant meaning for the designer, who has been a lifelong Barbie fan.
“Creating a shoe collection for Barbie has always been my dream project, but getting to be a part of her embracing flats for the first time made it extra exciting and deeply personal,” Webster said last week. “I love that this concept strikes a balance between dreams and reality — the idea of getting Barbie in some hi-tops and setting her loose in East London instantly appealed.”
The collaboration is a continuation of the Barbie Fashionista campaign. Webster is also designing her own limited-edition Barbie doll who wears a pair of ‘Riko’ hi-top glitter sneakers. Even Barbie herself has some of the styles.
Watch Webster’s sneak peek of the film below.
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✨✨✨ #SneakPeek at my Barbie film 👉🏼"Dolled Up"👈🏼 premiering tomorrow, exclusively on @id_magazine ✨ Starring @KaliUchis ✨✨ Featuring the #RinseFm laydeeees 👉👉 💕 @Maya_Jama 🌟 @ItsYasmin 💫@TheBokinni 💖 @EmeraldRoseLewis 💕👈 film by @SharnaOsborne👊🏼✨✨✨ #BarbieBySophiaWebster #WhenKaliCameToTown #AllDolledUp #London #SophiaWebster #KaliUchis
Click through the gallery to see all the images from the campaign and the collection.