Rebecca Minkoff Talks Social Media And Branding

Rebecca Minkoff is one of the hottest designers on social. Here’s an inside look at her famous feed.

Favorite person to follow on Instagram:
“@beyonce. When she posted our spring ’15 crossbody bag, I was ecstatic!”

Beyonce wearing a Rebecca Minkoff bag.
CREDIT: Instagram.

Best brand success story:
“When we opened our flagship store in New York City, we generated buzz by posting live from the press previews, giving our social media audience a sneak peek at the new store. When our doors opened, our customer was already excited to test the new technology that she had seen on social.”

Rebecca Minkoff
Model Lauren Scruggs in Rebecca Minkoff sandals.
CREDIT: Instagram.

Top tips for social:
“Use social media as a two-way conversation: I have chosen to listen to my customer from the very beginning and talk to her directly regarding her thoughts and concerns about my products. Because I have listened to her feedback and have taken her opinion into consideration, I have been able to continue to design clothing and accessories that she wants to wear and that make the most sense in her life.”

Rebecca Minkoff
Minkoff celebrating 500,000 Instagram followers.
CREDIT: Instagram.

Where to turn for standout shoe shots:
“Eva Chen. She’s always wearing the most amazing shoes in her #EvaChenPose posts.”

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