L.K. Bennett is taking to the streets of London to find inspiration for its fall ’15 campaign.
The iconic fashion brand teamed up with street style photographer Scott Schuman, the creator and lens behind The Sartorialist, to shoot the campaign. Caroline Issa, a street style star in her own right and longtime collaborator of the L.K. Bennett brand, leant her styling hand for the campaign.
The historic Horse Guards at St. James and the view from the London Bridge served as the backdrop. And in true L.K. Bennett fashion, shoes received a big role in the spread, featuring the brand’s signature, playful styles. The Phoenix heel in the iris and cardinal colorway and the Fernie heel in a black and white stripe, star in the St. James shot. The Fern heel in orchid and Jojo flat are shot are both shot with London Bridge in the background.
“Our customers are active women leading busy lives who want to look and feel their very best every day. By showing the collection in the context of her life, Scott has captured perfectly the character of the L.K.Bennett woman,” said Robert Bensoussan, chief executive of L.K. Bennett.
Pre-fall and fall styles are in stores now and winter styles will arrive in stores in September.