Kenneth Cole and the CFDA have announced a new program launching this month: the Kenneth Cole Footwear + Accessory Innovation Award. The program is geared toward recent design school graduates that demonstrate “creative strength and professional potential in the areas of accessory design, brand storytelling and civic engagement.”
The award will go to one or two designers and includes a one-year post-graduate placement with Kenneth Cole. The designers will rotate within several areas of the Kenneth Cole design team, as well as have the opportunity to work with the Kenneth Cole Foundation’s Corporate Citizenship division.
According to WWD, winners will be chosen from programs including the Fashion Institute of Technology and Rhode Island School of Design.
As of now, Kenneth Cole has committed to running the program with the CFDA for five years.
In October, Cole told Footwear News that they are looking for new ways to communicate their socially conscious mindset, which is why the winner of this award must show an interest in community-based social initiatives.
“Social awareness is part of our DNA — our point of view is that you should get involved, engaged,” said Kenneth Cole CEO Marc Schneider. “That’s what we feel strongly about, and that’s what you’ll see in our campaign.”