Legendary designer Halston made a name for himself in the 1960s and ’70s designing for the Studio 54 set, including Elizabeth Taylor, Anjelica Huston, Bianca Jagger and Andy Warhol. Newsweek once lauded him as “the premier fashion designer in America.”
His label hit the rocks after Halston inked a deal with J.C. Penney in 1983, causing luxury retailers to drop his line. Since then, the Halston brand has struggled to recover after closing its apparel business in 1990, leaving only fragrances.
The new Halston Heritage line, which opened its own flagship store in March 2013, is now carried by major retailers, including Neiman Marcus, Saks Fifth Avenue, Net-a-Porter, Bergdorf Goodman and more.
Now, the H by Halston line is set to debut on QVC. Cameron Silver, fashion director of the line, will present the collection. He also owns Los Angeles designer-vintage store Decades.
The apparel, accessories and footwear range in price from $32 to $399. The shoes include pumps, flats and boots.
“I am honored to have the opportunity to represent a brand that has such a rich history,” said Silver. “To be able to share my fashion knowledge and enthusiasm for these pieces through QVC is truly a dream come true. I can’t wait to share the collection so others can fall in love with it like I have.”
QVC Vice President of Fashion and Beauty Merchandising Rachel Ungaro expressed her excitement in bringing H by Halston to QVC. “The collection will continue the iconic style and legendary aesthetic in a modern way that is relevant to all women.”
The collection will appear on QVC on Sept. 10 at 10pm EDT and is available to buy on QVC.com, the QVC app and by phone.