Why Our Cover Star Gianvito Rossi Is Making Big Leaps In Luxury

Retailers and collaborators sound off on the designer’s winning formula. 

Josh Schulman, president, Bergdorf Goodman and Neiman Marcus International

On Rossi’s rise in the fashion industry: “When I arrived 3 1⁄2 years ago, we didn’t carry the brand. One of the first phone calls I made was to Gianvito. His business was still relatively under the radar at that point, but I had watched it bubble up. Six months later, we got started. We’ve seen a steady upward trajectory at Bergdorf, Neiman Marcus, and now with My Theresa.”

Mary Katrantzou Gianvito Rossi Runway
Rossi on the Mary Katrantzou runway.
CREDIT: REX Shutterstock.

Mary Katrantzou, ready-to-wear designer and Rossi collaborator

On what sets him apart: “Gianvito loves the process. He wants to make sure the woman feels confident and sexy with shoes that are feminine, desirable and of the highest quality. Every woman I know who owns his shoes raves about how comfortable they are.”

On her partnership with the designer: “We keep challenging him and his amazing team, and I think it’s something he does because of his curiosity. He loves to try new ideas. After seeing the shoes walk down the runway at our last show, he told me it was a feat of footwear engineering. He was so proud of the heel he had constructed (for the laceup booties with buckles). He got very technical — and I didn’t understand most of it!”

Peter Harris Pedder Group
Pedder Group president Peter Harris.
CREDIT: Courtesy.

Peter Harris, president, Pedder Group

On the designer’s best qualities: “Gianvito possesses a genuine curiosity for each city he’s visiting and looks past the shiny malls and attractions. He loves to be taken to hawker stores in Singapore; he must eat Chinese in China. He is a genuine listener with a good sense of humor who connects quickly and has become a favorite of our in-store teams.”

Rebecca Farrar Hockley, buying and creative director, Kurt Geiger

On Rossi’s unique strategy: “He hits the fashion mark without feeling ‘novelty.’ He’s not building his business via social media or with a red sole or a huge ad campaign. He’s been successful with relatively quiet shoes.”
On his ability to attract diverse consumers: “In our stores, where we have so many consumers of different nationalities, it’s quite hard for a lot of brands to [resonate] with all of these groups. Gianvito has been successful in doing that.”

Want More?

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Gianvito Rossi Spring 2016 Shoe Collection: Milan Fashion Week

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