It’s a colorful moment at Dolce Vita. “For spring, our biggest influence was a trip [our team] took to Morocco,” said designer and Creative Director Megan Key, who has been with the brand since January 2013.
“The colors, the artisan treatments, the culture and the whole atmosphere got us going.” Enter the spring ’16 line, which includes a Moroccan slipper, lots of slides, raffia-woven details and bold tones. “It’s a very bright collection, with a lot of rich colors,” said the designer.
“We included red orange, oasis blue, radiant orchid and electric yellow. It makes a statement.” The inspiration for such luminescent hues came from Jardin Majorelle, a garden in Marrakech designed by artist Jacques Majorelle and owned by Yves Saint Laurent.
“The color palette is inspiring,” said Key, who has been working to infuse more whimsy into the brand, which was acquired last August by Steve Madden Ltd. “The line has been evolving. We’ll have sneakers and sandals and chunky heels, but we’ll make them special — that’s where Morocco and the artisan treatments come in.”
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[Editor’s Note: This story first appeared in print 08/03/15]